Assistant Director of Creative and Communications

Assistant Director of Creative and Communications

9612BR

Diversity and Inclusion

Diversity and Inclusion

Job Summary

Join Our Team! Assistant Director of Creative & Communications – Division of Diversity & Inclusion
Are you a visionary storyteller with a passion for impactful design and inclusive communication? The Division of Diversity & Inclusion is looking for a creative powerhouse to bring our mission to life across digital, print, and social platforms!
Reporting to the Executive Director of Marketing & Operations, the Assistant Director of Creative & Communications is the driving force behind our brand. In this dynamic role, you'll lead the development of compelling visual content, oversee the division’s marketing and communications strategy, and ensure our message resonates with diverse audiences.
You'll take the lead on:

• Designing bold, high-quality graphics and visual materials that reflect our values
• Managing and producing digital and print assets, including our website, newsletters, reports, and event collateral
• Establishing consistent communication standards and executing strategic marketing plans
• Leveraging data to maximize the impact of our social media presence

Job Responsibilities

Design:

• Design and develop marketing collateral for departments, program and events, which include print, digital, email, and other platforms of distribution.
• Establish, implement and evolve brand guidelines for the division that coincide with university standards of practice based on the guidelines from the division of Marketing & Communications.
• Design advertisements and advertorials for sponsorship and national publications
• Serve as contact for the division on production, coordination and ordering of collateral and promotional materials. Works with vendors on obtaining quotes and supplying correct files for production.
• Develop and collect visuals to enhance the content for the division’s monthly newsletter (September through May)
• Construct the monthly web-based division newsletter
• Develop and collect visuals to construct the design of the Division for Diversity & Inclusions Annual Report (Tiger Imprint Showcase) using a web-based platform.
• Develop and create videos and presentations for signature events
• Photograph events and projects for use in collateral or marketing material. Maintain photo collection and design file archives.
• Work with various division members using tools like Canva to ensure consistency with any decentralized creative efforts.

• Serve as the contact for the Division’s websites to maintain and update all aspects of the websites and its respective areas: including editing, photo selection, management and web asset management.
• Produce and implement division communication standards and guidelines. Build emails for divisional communications based on regulations for email standards while utilizing various web-based email communication platforms.
• Develop and implement integrated communication plans for divisional events, programs and initiatives.
• Analyze areas of improvement and effectiveness for overall communications strategy to ensure consistency and that reflects the organization’s strategic vision.

• Develop division social media strategy in line with direction of university level social media for implementation through our platforms.
• Utilize social media management platform to schedule, post and analyze social media efforts.
• Create and implement new content and re-post content and schedule work for digital communications, publications, emails, and marketing materials to drive exposure, influence, and engagement.
• Work with the departments to develop and implement social media communication and outreach plans.
• Ensure all brand guidelines are maintained across divisional social media platforms
• Review goals that are established based on strategic direction and measures success based on social media analytics.

Required Qualifications

Education/Experience

• Bachelor’s degree in graphic design or similar field
• A minimum of 3-5 years of relevant professional experience in marketing and communications
• A minimum of 3-5 years’ experience in creative design

• Ability to handle requests with short turnaround times; requiring someone with advanced skills to quickly and properly produce designs that are ready for on-screen, commercially printed, and/or by-hand production.
• Demonstrated computer and software skills including Mac platform, Adobe Creative suite (Advanced), Microsoft Office, Brandwatch, , Web Programming Languages (drupal) and basic knowledge of HTML.
• Comprehensive knowledge and experience with social media platforms that include X, Facebook, LinkedIn, Instagram and social media analytics.
• Experience executing social media strategy and managing marketing campaigns
• Articulate, conscientious, and willing to work as part of a team as well as independently
• Strong organizational skills.
• Accuracy and attention to detail.
• Skilled at organizing projects, handling multiple tasks simultaneously, meeting deadlines.
• Outstanding interpersonal and communication skills.
• The ability to consider alternative and diverse perspectives, to communicate effectively both orally and in writing, remain poised under all circumstances, and to interact effectively with people in a positive manner that engenders confidence and trust.
• Demonstrated ability to work collegially and collaboratively with diverse internal and external constituencies.

Preferred Qualifications

• Master’s Degree
• Knowledge of RIT and/or Higher Education is a plus
• Photography skills is a strong plus
• Previous experience in higher education creative

Work Location

Hybrid — Remote/On-campus

Shift

Day

Wage Band

117A

FLSA Category

Exempt

Employment Category

Fulltime

Required Application Documents

Cover Letter, Curriculum Vitae or Resume

What do we believe at RIT?

Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.

As a member of the RIT community, you'll receive a comprehensive employee benefits package that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).

Department/College Description

The Division of Diversity & Inclusion works collaboratively with academic and administrative units to provide a holistic range of services that enhance access and success for historically underrepresented students, faculty and staff, support education and scholarship, and ensure a welcoming, inclusive, vibrant and accessible environment for everyone.

How To Apply

In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.

Additional Details

The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to hr@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Hourly/Salary Minimum

41600

Hourly/Salary Maximum

69700