This position is responsible for employing both traditional and modern mass communication techniques to raise awareness of Board activities and engage the community. It requires a high degree of creativity and an intuitive approach to content creation. The incumbent in this title will utilize web, social media platforms, necessitating a specialized skill set in writing, and content management to ensure that information is accurate, relevant, engaging, and transparent. Additionally, the incumbent will leverage industry-standard tools to create a dynamic and interactive web presence that encourages return visits, builds public confidence in the Board, and fosters active community interest in its initiatives.
Please note that this position sometimes demands availability outside of normal working hours for emergency incidents, special events and meetings.
This is a Competitive Class position. The individual selected to fill this vacancy will be given a provisional appointment and will be required to participate in the next Civil Service Examination for this title.
A qualified applicant may be provisionally appointed and serve in the position until a Civil Service Examination is administered and an appropriate eligible list can be established to make a permanent appointment in accordance with the Civil Service Rule of Three. (See "http://www.cityofrochester.gov/article.aspx?id=8589935786" Provisional Appointment - FAQ's) If you are already a City employee and have permanent, competitive status in your current position and appointment to this title would result in a provisional appointment in another department, you will lose your previous permanent competitive rights.
CITY RESIDENCY WILL BE REQUIRED WITHIN ONE YEAR OF HIRE.
- Develops and implements communication strategies that align with organizational goals;
- Writes and edits press releases, articles, newsletters, and social media posts to convey key messages;
- Builds and maintains relationships with journalists and media outlets, pitching stories, and managing press inquiries;
- Prepares for and responds to communication crises, developing responses, and managing public perception;
- Facilitates effective communication within the organization through newsletters, meetings, and employee engagement initiatives;
- Ensures consistent brand messaging across all channels and promoting the organization's image;
- Collaborates with various departments to gather information and support cross-functional initiatives;
- Cultivates and enhances collaborative working relationships within the press and publicity community;
- Facilitates broadcast and telephone interviews with the media as well as responses to media email inquiries;
- Provides proactive responses to the media through the development of news releases, newsletters, emails, articles, postings, publications and scripts;
- Facilitates and coordinates news conferences and prepares all necessary materials as needed;
- Builds media lists, plans press events, and creates press materials;
High School Diploma or Equivalent AND:
Bachelor's degree in communications, public relations, or related field AND two (2) years of experience in media relations.
OR