Note: This position is located in Rochester, NY requires reporting to an office for part of the week, with some flexibility to work from home.
As a Creative Copy Manager, you will lead a team of writers and be responsible for developing and maintaining the Wegmans brand voice across all creative executions. You will provide creative vision and organize copywriters to partner with our design and digital team members to concept and execute impactful solutions that exceed our high standards and connect with our customers. By partnering with company and marketing leadership, you will develop strategy and creative solutions that align with our brand guidelines and support our business objectives.
What will I do?
- Manage and develop team of employees, engage in meaningful conversations, build trusted relationshipsand provide the resources, feedback, and development opportunities they need to be successful
- Provide leadership to create consistent, overall brand voice and campaign strategies by introducing non-traditional ideas and solutions to communicate our message in new and unique ways that are impactful and on brand
- Work closely with various Marketing teams to produce materials that will effectively communicate key messages to our customers
- Provide strategic focus and guidelines for copy, tone of voice and storytelling
- Drive and improve creative processes and resourcing to drive efficiency and quality for all creative projects
- Create, manage and implement strategies that are integrated with our company goals and priorities; ensure all creative projects align with strategies, are within budget, and on time
- Partner closely with Executives, Merchandising, and Marketing leadership to identify unique business challenges, define and influence strategies, and create and communicate innovative solutions to complex and high priority projects; effectively navigate and balance competing interests to arrive at a solution
- Define measurements of success for new projects; ensure adherence to Wegmans copy standards and that projects align with creative strategy
- Approve and establish partnerships with outside agencies; manage expectations, negotiate costs and resources, communicate Wegmans brand standards, and ensure quality work that supports our brand
Required Qualifications
- 10 or more years of industry experience, including 3 or more years managing a copy team
- Bachelor’s degree in advertising, journalism, or related field
Preferred Qualifications
- Proven experience in video production
- Experience working on social and digital platforms
At Wegmans, we’ve long believed we can achieve our goals only if we first fulfill the needs of our people. Putting our people first and offering competitive pay and a variety of benefits & perks is just the start of what it means to work at Wegmans.
Whether through premium pay for working overtime, on Sundays or on recognized holidays, offering industry-leading health care coverage and wellness programs to support physical, financial, and emotional well-being, or paid time off (PTO) to help you balance work and life, we’ve got something for everyone.
And because we care about the wellbeing and success of every person, we recognize each person has their own unique scheduling needs. We’re proud to offer flexibility in scheduling so our employees can prioritize what is most important to them. Our large, high-volume stores and 24x7 operations allow for personalized schedules that balance an employee’s individual needs with the needs of our business and each department.
Comprehensive benefits*
- Paid time off (PTO) to help you balance your personal and work life
- Higher premium pay rates for working overtime, on Sundays, or on a recognized holiday
- Health care benefits that provide a high level of coverage at a low cost to you
- Retirement plan with both a profit-sharing and 401(k) match
- A generous scholarship program to help employees meet their educational goals
- LiveWell Employee & Family program to support your emotional, work-life and financial wellness
- Exclusive discounts on electronics, entertainment, gym memberships, travel and more!
- And more!
***Certain eligibility requirements must be satisfied and offerings may differ based upon area or the company and/or position.
For 25 years in a row, our employees have put us on the FORTUNE magazine’s list of the 100 Best Companies to Work For®. Discover what it means to work for a family-owned, mission-driven, values-based company that believes in caring, respect, empowerment, high standards and making a difference in the community. Because with a family-like atmosphere of shared support, leaders who have your best interest at heart and growth as part of everything we do, Wegmans is the place for you to do what you love—and love what you do.