Marketing Specialist I

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

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ESSENTIAL FUNCTIONS

Project Implementation

• Carries out assigned tasks of moderate complexity and assists and supports project and task implementation.
• Employs project management techniques to ensure completion of projects on schedule and on budget.
• Scopes and analyzes project requirements and develops cost estimates.
• Assists and participates in the process of idea and concept development with external and/or internal design and/or production firms.
• Researches and secures mailing lists for digital/e-mail campaigns and manages distribution using internal or external resources such as the internal mail house and outside media agencies.
• Coordinates the submission of advertisements to media outlets as outlined in media strategy.
• Supports the planning and organization of open houses, consumer and/or physician events, health fairs, and other community outreach activities. Attends to the details of special event implementation such as mailing lists, name tags, seating arrangements, AV support and follow up e-mail/outreach.
• Uses spreadsheets and internal cost tracking software to track and report on activities and expenditures to the Marketing Strategy team.

Tactical Element Production Coordination

• Assists Marketing Strategy team with production of printed material including engaging approved vendors, describing project requirements, providing specifications, reviewing pre-production proofs and troubleshooting any issues or design modifications required for project completion.
• Works directly with vendors to achieve timely, cost-effective outcomes; reviews and authorizes proof sheets, or circulates for approval, depending on the project.

Digital Advertising Program Coordination

• With oversight, implements digital advertising tactics including short copywriting for social media platforms and Google AdWords, and video or image selection from existing creative assets.
• Maintains and updates digital advertising programs by evaluating moderately advanced metrics of digital ad performance (clicks, video views, other conversions) and refining digital ad copy and image/video selections.
• Reports on digital program results regularly and as required.

Project Quality Control

• Drafts, edits, and proofreads copy for a range of moderately complex projects including but not limited to: new provider announcements, clinic posters, direct mail letters, invitations, brochure copy, print and digital advertisements, new website content and Power Point decks.

Professional Development

• Pursues professional development by enrolling in internal or external ongoing professional education and attending appropriate local and national conferences. Stays abreast of current trends.

Other duties as assigned

QUALIFICATIONS

• Bachelor’s degree
• 3 years of relevant experience required;
• Experience in marketing communications preferred;
• Or equivalent combination of education and experience required.
• Knowledge of HIPAA privacy rules and ability to manage HIPAA consent authorization process for stories involving a patient’s personal health information required;
• Demonstrated proficiency in writing and editing content based on target audience, with ability to provide context and/or reshape material as needed in a fast-paced, high-demand environment required;
• Strong interpersonal, written, and verbal communications skills required;
• Comfortable communicating to all levels of faculty/staff, and in front of groups required;
• Experience in creating and implementing communications tactics preferred;
• Demonstrated proficiency in brief and plan document and PowerPoint writing preferred;
• Strong organization and project management skills;
• Ability to manage multiple, competing priorities with supervision required;
• Ability to work both independently and within a collaborative team required;
• Experience with data analysis and metrics, PowerPoint presentations and/or graphic design preferred.

EOE Minorities / Females / Protected Veterans / Disabled:

The University of Rochester is committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion to advance the University’s mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other status protected by law.  This commitment extends to the administration of our policies, admissions, employment, access, and recruitment of candidates from underrepresented populations, veterans, and persons with disabilities consistent with these values and government contractor Affirmative Action obligations.