Director, Marketing - SurePayroll

Results-driven Marketing Director to lead our marketing team and drive the growth of our brand and customer base. Reporting to the GM, this role oversees all aspects of marketing, including CRM, web strategy, and demand generation. The Marketing Director will develop and execute comprehensive marketing strategies to achieve business objectives, with a focus on diversifying channels, optimizing performance, and elevating our brand presence.

• Leads the marketing department, including the customer relationship management and web teams, to ensure alignment with business goals.
• Develops and executes marketing strategies that balance demand generation with brand-building initiatives.
• Identifies and implements new marketing channels, such as TV, radio, and direct mail.
• Manages a significant Search Engine Marketing budget to drive customer acquisition
• Expands affiliate, referral, and Search Engine Optimization marketing efforts for increased performance and scalability.
• Monitors, analyzes, and reports on campaign performance, ensuring continuous improvement and return on investment.
• Leads a high-performing marketing team, fostering collaboration and professional growth.
• Manages a substantial marketing budget, ensuring resources are allocated effectively across channels.
• Develops brand strategies to enhance recognition and differentiation in the market.
• Collaborates with product teams to create compelling product marketing initiatives that resonate with target audiences.
• Drives innovation by testing and scaling new marketing channels.
• Stays ahead of industry trends to identify opportunities for growth and differentiation.